Communication Federal Animated Commercials
Collection of animated ads made for an Oklahoma-based credit union
A collection of 7 different Communication Federal Credit Union (CFCU) animated ads I concepted and designed for an animation team to make the final product.
Each one started as a sketched storyboard following the provided script and recorded voiceover. Next would be using Adobe Illustrator to create the approved graphics and provide direction to the animation team on the best way to add movement, transitions and type.
These ads were then aired on multiple platforms to promote making the easy switch to a credit union.
Services
Storyboarding, Art Direction, Design
Industry
Financial Services
Challenge
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Creating familiar yet unique ideas for common credit union business offers
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Experimenting with new styles and ideas, but still staying within the established brand.
What I Did
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Concept and creation of commercial storyboards from a provided script for the animation team
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Adjusting the storyboard design plan for different time restrictions (from :06 to :30)
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Designing all of the elements for use in animation programs
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Working within the CFCU branding and typical messaging
Are You Ready?
Showcasing the multiple capabilities and benefits of a Debit Card from CFCU.
Blue Savings
Announcing a new high interest rate savings account type and all it's perks.
Holiday Messaging
Holiday scenes and characters to promote switching to a credit union from a bank
OETA Supporter Message
Short 15 second ad to promote CFCU in-between OETA Public Broadcasting programs.
Performance Checking
Promoting switching to a checking account that pay you 5% APY.
Student Checking
Promoting switching to a checking account that pay you 5% APY.
New Certificate Rate
Encouraging banking customers to make the switch to credit union with a competitive CD rate.
