An evening of dancing, raffles, dinner and activities, the Fairytale Ball is the Oklahoma Children’s Theatre’s most important event of the year. They chose the Alice in Wonderland theme and directed to make rose bushes the biggest focus. For “an evening of whimsy and enchantment” as the slogan, I wanted the event collateral to show attendees that it would be like stepping into a big, fantastical world. Just as Alice experiences in the well-known story.

A rose is included in the logo along with a thorny border. Minimalistic roses and bushes are accompanied by elaborate garden gates, swirling vortexes and allusions to the 4 card suits. A whimsical typeface for the headers is paired with the more joyful Grandstander. The recognizable blue of Alice’s dress is used along with rose bush colors and neutral parchment paper-like tans. The Cheshire Cat’s famous grin can be found hidden throughout.