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Communication Federal Advertising
Select marketing pieces over the course of 4 years for an Oklahoma-based Credit Union
Communication Federal Credit Union (CFCU) aims to show why a credit union should be where you choose to keep and invest your money. Offering many different services, a vast range of products, and locations in Oklahoma and Kansas, their main avenues of advertising included billboards, digital ads, and signs at benches and bus stops. With banks as your main competition and a lot of financial messaging being a little too serious, their messaging takes on a light-hearted but confident approach.
The primary palette is light and dark blues, with the secondary supporting green, magenta, and yellow. Gradients are encouraged. Iconography and design elements are in a minimalistic, 2-D style with slight exaggeration and joyfulness.
Services
Graphic Design, Advertising, Creative Direction
Industry
Financial
Challenge
Keeping the brand look consistent while introducing new messaging, offers and services
What I Did
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Creating from concept to final design on provided copy.
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Altering and adjusting designs to fit different size and platform requirements.
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Gradually evolving design style to follow trends and attract the Gen Z audience newly becoming financially independent.
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Working with short deadlines and quick turnarounds for changing rates and offerings.
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