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Tea Abroad
Founding line of 4 traditional teas for a global-minded company
As choosing to drink tea continues to gain popularity in the United States, Tea Abroad wants to help those have a brand to go to that informs on this drink’s long history, and broadens the palette beyond surface level.
Whether you’re a long-time connoisseur or curious how to gradually incorporate tea into your lifestyle, Tea Abroad will take you on a journey steeped in culture.
These are the first classic tea types offered. Complete with an accurate back story, tea strength, brewing directions, and traditional ceremony information on the labels.
Services
Packaging, Branding, Photo Editing
Industry
Food & Beverage
Challenge
Creating a brand and product that embraces tradition but fits within the modern, streamlined look that attracts a new base.
What I Did
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Created an earthy palette of greens, browns and reds to go with the different tea leaf types
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Fully designed the concept and branding of the mock brand
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Chose metal tins and paper for an eco-friendly package
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Research and used my own knowledge of the tea world
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