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Smithsonian American Women’s History Booklet

Educational print and digital materials for the Because of Her Story initiative

The Smithsonian Institution launched the American Women’s History Initiative—Because of Her Story—in 2018. The initiative is one of the country’s most ambitious undertakings to research, collect, document, display, and share the compelling story of women and those that identify as women.
This is a collection of a booklet (in English and Spanish), foldout poster, detachable bookmark, and templates for educators to make their own Smithsonian Learning Lab presentations. All meant to educate and engage Washington D.C. and Los Angeles school children about important women figures in American History.
37,000+ copies were made of these booklets and posters, full of hands-on activities, critical thinking exercises, and Smithsonian museum items and photos to help these women's stories and accomplishments live on.
Services

Illustration, Editorial Layout, Print

Industry

Education; Arts

Challenge

Creating an approachable and engaging design for students, while helping to extend the already existing branding.

What I Did
  • Used provided imagery and copy to strategically lay out the 30-page booklet

  • Incorporated and worked with existing branding

  • Portrait illustrations of key female figures for a designed fold-out 16x20 poster

  • Ideation and concepting for book layout and style

  • Establishing theme and supporting pieces for the print booklet and the web-based presentation design

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