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Pivot Preserves
Jams made by a non-profit to provide training and support for at-risk youth
A non-profit client, Pivot, needed a new product established within their brand and mission. Pivot Preserves was created to have another avenue to raise funds and provide job training for the homeless and at-risk youth that are a part of their numerous support programs.
It started with simply needing to use the extra fruit donated from local food banks to prevent food waste. From three establishing flavors to now two different lines of 12 jams total, they sold 4,337 jars in 2024 alone.
The look is playful, open and minimalistic to make it easier to scale for future new flavors. Whomever helped make the jam and applied the labels gets to write their name, adding personality and connection to who the program is helping. Jars and other merch can be purchased on their website (made in Wix).
Services
Packaging, Web Design, Branding, Illustration, Social Media, Print
Industry
Non-Profit; Food
Challenge
Create a scaleable product with it’s own brand and style while still showing a connection to the parent organisation
What I Did
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Built and expanded the product’s physical and digital presence.
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Designed graphics for their numerous pop-up locations
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Packaging for their main line of jams as well as for their extended line collab with a local restaurant
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Helped establish a voice and style with their website, newsletters, and social media.
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Merch design and illustration for physical events and online orders
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